Attention Star Wars fans! Don’t miss Force Friday II this Friday, September 1! Star Wars: The Last Jedi hits theaters in December, but you won’t want to miss this awesome event leading up to the premiere!

Star Wars Force Friday

If you’re unfamiliar with Force Friday, don’t worry, we’ll catch you up to speed. In 2015, Force Friday was a global unveiling of new and exciting merchandise Star Wars fans could purchase ahead of Star Wars: The Force Awakens. In 2017, Force Friday II will also launch new merchandise and a global augmented reality (AR) event.

Find the Force

What is “Find the Force?” We’re glad you asked! “Find the Force” is an augmented reality (AR) experience that takes place in store while using the Star Wars app on your mobile device. The pop-up AR treasure hunt aims to unite fans around the world. This unique three-day event will occur at over 20,000 retail locations across 30 countries. As fans turn up to take home new The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.

Join in the Fun

From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works:

  • First, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version).
  • Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you.
  • You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters (15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce.

Star Wars Sweepstakes

Shop for cool new merch and win prizes? Count us in! By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December. How awesome would that be???

Check out the full list of participating retailers here! Where are you going to go first on Force Friday?

May the Force Be with You!